Sony vs Motorola on Instagram

Sony

Sony posts at least once per day on their instagram account. To the right, I have included a print screen on their last 6 posts. As you can see, their posts are showing their latest phones and accessories, and they really focus on how the phone takes really high quality pictures, but also how nice and sleek the phone is itself. Most of their posts are to promote their phones by using cute things like cats or nice scenery. Its almost like sony want the person to buy the phone and go experience these scenes themselves. They hashtag on every photo what the product is or where the picture was taken and relate it to the post.

The picture below is Sony’s most recently liked picture on Instagram. Is has 12.2k likes and 148 comments. The photo is captioned:

·       sonyxperiaJust waiting for the train with@sonyxperiait #Xperia Z5 Premium #Tech#Photography  #Inspiration #Adventure

I think this post has received so many likes as the design of the phone is so up to date with technology and the post is so casual. Its nothing too fancy and isn’t set up. By set up I mean that its not fake, the scene is real, its just someone or something (the phone) waiting for a train and they’ve tagged it with photography, inspiration and adventure.

  

Motorola

To the left is a screenshot of Motorola’s instagram. They post often however just like every other social media; there are gaps in posting. The content is similar to Sony where by they’re using their products in an every day type of environment, showing how people use their phones for all aspects in the hope that it will make people want to buy and use their products and accessories.

They do use hashtags to make their picture relevant and link back to something. Most cases they will hashtag the name of the phone or colour or keywords. When they have an event such as st patricks day they will hashtag it too.

The picture below is Motorola’s most liked picture on instagram. It has 4,034 likes and 90 comments.

It is captioned:

·       motorolaIt’s all about that bass. #XOmotoX#XObass

I think that this picture is the most popular and successful because its referring to the headphones in the picture about the bass they have. It’s saying that the headphones are all about that bass, meaning that they must have good sound quality, which is gaining interest of potential customers, and promoting their product.