Contest Marketing can use by Apple

As apple is coming up with their new iPhone 7 and on the other hand summer games coming in Canada and Olympics in 2020.  So If Apple do a contract with Sports Check (Retailer of Sports clothing, Equipment’s in Canada). By doing this the apple can do more and more promotion of their products by placing different on store poster and including the name of apple company in the hoardings of Sports check and also on the clothes and equipment of Sports check. By doing this Sports check is also benefited as apple is having is large goodwill in market. Moreover, both of them are able to target more and more customers of different age group and with different conditions.  They can start this from the next month as summer games in June