Sony vs Motorola on Facebook

Sony

Sony posts every day, sometimes more than 2 times per day, with posts being separated only by a few hours. This shows just how active they are on Facebook.

Their posts are mostly pictures of videos showing their phones in an everyday life type on environment. They want to engage and interact with their smartphone users for example asking users to send in pictures of how they like to end their working week, in which they will repost their favorite pictures. Not only to they want to interact with users but their social media is also a platform to showcase and promote new products. To the right, are some pictures on how they do the stuff listed above.

 

Below are the top two posts that I found on Sony’s Facebook.

Keyword sentences include:

·       By reading out your messages, Xperia™ Ear connects with your smartphone, so you can connect with the world.

Likes: 3.7k Shares: 36 Comments:34

I think this post was successful because its promoting a new product, which will get people excited and make them hit the like button. The product itself, its find of unique as I personally have never seen or heard of an earpiece that reads out your messages, especially a piece that requires no wires, therefore Bluetooth.

·       Time flies when you’re having fun, but contrast-detection in our Hybrid Autofocus ensures you capture it all

Likes: 5.3k

Shares: 77

Comments: 56

I think this post was successful because its telling people that if you have this Sony phones, you will capture all of the picture and the quality will be really good. The picture that they used is attractive and of very high quality. So they’re using this picture to entice and sell their phone along with telling the customer qualities about their phone for example contrast detection and hybrid autofocus.

Motorola

Motorola post quite a lot on Facebook too, however there are some significant gaps in their posting routines, which they go without posting for 3 days. In a way this is good as they are not over posting and content will go unrecognized and customers will get annoyed with their constant over posting. However I feel there is a balance in how little or how much you should be posting. I feel like once or maybe twice per day is okay, depending on the content. In terms of Motorola however, they simply don’t post enough, they go sometimes 6 or 7 days without posting.

In comparison to Sony, Motorola get virtually no likes. The most likes that they get are 297 then it drops right down significantly to 22 which is quite shocking for such a big company, however this does indicate that they clearly wouldn’t sell as much products as Sony.

Motorola will not focus solely on their smartphones; they divide their posts to showcase their accessories too, such as their new and sleek designed watch. They do write statuses about the occasional event, however they don’t hold many events so it is rare.

Keyword sentences include:

·       Tell us which feature of the Moto360Sport motivates you using MOTOvate and you could win one for you and a workout buddy! The giveaway ends Friday!

Likes: 297 Views: 1.1k Shares:63 Comments:469

I think that this post was popular due to the fact they are giving something away if people tell them which features motivates you when you’re using their watch while working out. This gives them a chance to find out what people like about their product whilst generating views.

·       The best part about owning Moto360? Forgetting to turn your watch forward. Daylight savings.

Likes: 22 Shares: 0 Comments: 0

I think this post wasn’t that popular however this is one of the more popular posts. Some posts go with 0 comments and 0 shares and 0 likes. This post got likes because it’s a nice product, its just a shame it didn’t get more.