Sony
Sony posts
every day, sometimes more than 2 times per day, with posts being separated only
by a few hours. This shows just how active they are on Facebook.
Their posts are
mostly pictures of videos showing their phones in an everyday life type on
environment. They want to engage and interact with their smartphone users for
example asking users to send in pictures of how they like to end their working
week, in which they will repost their favorite pictures. Not only to they want
to interact with users but their social media is also a platform to showcase
and promote new products. To the right, are some pictures on how they do the
stuff listed above.
Below are
the top two posts that I found on Sony’s Facebook.
Keyword
sentences include:
· By reading out your messages, Xperia™ Ear connects with your
smartphone, so you can connect with the world.
Likes: 3.7k Shares: 36
Comments:34
I think this post was successful because its
promoting a new product, which will get people excited and make them hit the
like button. The product itself, its find of unique as I personally have never
seen or heard of an earpiece that reads out your messages, especially a piece
that requires no wires, therefore Bluetooth.
·
Time
flies when you’re having fun, but contrast-detection
in our Hybrid Autofocus ensures
you capture it all
Likes: 5.3k
Shares: 77
Comments: 56
I think this post was successful because its telling people that if you
have this Sony phones, you will capture all of the picture and the quality will
be really good. The picture that they used is attractive and of very high
quality. So they’re using this picture to entice and sell their phone along
with telling the customer qualities about their phone for example contrast
detection and hybrid autofocus.
Motorola
Motorola post quite
a lot on Facebook too, however there are some significant gaps in their posting
routines, which they go without posting for 3 days. In a way this is good as
they are not over posting and content will go unrecognized and customers will
get annoyed with their constant over posting. However I feel there is a balance
in how little or how much you should be posting. I feel like once or maybe
twice per day is okay, depending on the content. In terms of Motorola however,
they simply don’t post enough, they go sometimes 6 or 7 days without posting.
In
comparison to Sony, Motorola get virtually no likes. The most likes that they
get are 297 then it drops right down significantly to 22 which is quite
shocking for such a big company, however this does indicate that they clearly
wouldn’t sell as much products as Sony.
Motorola
will not focus solely on their smartphones; they divide their posts to showcase
their accessories too, such as their new and sleek designed watch. They do
write statuses about the occasional event, however they don’t hold many events
so it is rare.
Keyword
sentences include:
· Tell us which feature of the Moto360Sport motivates you using MOTOvate and you could win one for you and a workout buddy! The giveaway ends Friday!
Likes: 297 Views: 1.1k Shares:63
Comments:469
I think that this post was popular due to the fact they are giving
something away if people tell them which features motivates you when you’re
using their watch while working out. This gives them a chance to find out what
people like about their product whilst generating views.
·
The best part about owning Moto360? Forgetting to turn your
watch forward. Daylight savings.
Likes: 22 Shares: 0 Comments: 0
I think this post wasn’t that popular however this is one of the more
popular posts. Some posts go with 0 comments and 0 shares and 0 likes. This
post got likes because it’s a nice product, its just a shame it didn’t get
more.
Sony posts at least once per day on their
instagram account. To the right, I have included a print screen on their last 6
posts. As you can see, their posts are showing their latest phones and
accessories, and they really focus on how the phone takes really high quality
pictures, but also how nice and sleek the phone is itself. Most of their posts
are to promote their phones by using cute things like cats or nice scenery. Its
almost like sony want the person to buy the phone and go experience these
scenes themselves. They hashtag on every photo what the product is or where the
picture was taken and relate it to the post.
The picture below is Sony’s most recently
liked picture on Instagram. Is has 12.2k
likes and 148 comments. The photo is captioned:
They do use hashtags to make their picture
relevant and link back to something. Most cases they will hashtag the name of
the phone or colour or keywords. When they have an event such as st patricks
day they will hashtag it too.
I think that this picture is the most
popular and successful because its referring to the headphones in the picture
about the bass they have. It’s saying that the headphones are all about that
bass, meaning that they must have good sound quality, which is gaining interest
of potential customers, and promoting their product.
Sony 
