Sony
|
Motorola
|
|
How often
does each brand post a new video/commercial?
|
·
Last post 1 week ago
·
(3,341 views)
Posts a
couple of videos per month over the last 4 months
|
Last
post one month ago
(259,260
views)
Posts
6 per month over the last 3 months
|
What kind
of video content does each brand post?
|
·
Sony posts videos about their products
·
Unboxing
·
Comparison videos
·
Press conferences
·
First look at products
|
·
Demonstrations how to use their products (how to send a text/take a
screenshot etc)
·
Has videos showing tests ( handfree test/shatterproof test)
·
New product advertisements
|
What kind
of content is included (links to other sites, keywords, descriptions, etc.)
|
·
Description of what the video is about
·
Link to where you can buy the product
|
·
Links to campaigns
·
Link to watch the whole video
·
Link to Morotola to buy the products shown on video
·
Description of the video
|
Which are
your two brands most successful recent videos?
|
The
Sony a7R II: Radically Advanced
(6,280,952 views,
comments 128)
watch?v=6vsFIxQd1VA
|
Teaser - Power or Privacy: What are people
willing to endure to charge their phones?
(621,623
likes, comments 3)
watch?v=waEJYiPotLw
|
Why do
you think these two videos were so successful?
|
I think
this video is so successful because the camera is so beautifully designed
which creates such a high quality of picture.
|
I think
this video was successful because this is an every day struggle and its
comical to see what exactly people would endure to charge their phones.
|
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