Wednesday, April 6, 2016

Sony vs Motorola Content Marketing

Sony
For this campaign I will be creating it for Sony mobiles. My idea is that Sony does a 25 days of Christmas themed event. In this event, they will give 25 Sony products away in the 25 days leading up to Christmas. This is a good way to get people involved and market your products at the same time. Coming up to Christmas, people will need ideas of gifts so therefore they’re targeting people to buy their products as presents.
My audience is potential customers that are on Sony’s facebook, twitter and all other social media. They should advertise and promote this throughout their social media.
My goal is to gain likes, followers, subscribers, click on the link of products, retweets and so forth.
This campaign will attract, acquire and engage the audience because for a chance to win, they will need to like and share or favourite and retweet. This will broadcast the event over social media and gain peoples interest.

Motorola

I will be creating this campaign for Motorola. My idea is to set up a live streaming daily so that the people who work in Morotola can create more of a “buzz” around their upcoming projects or products. I believe that if they do this then it will gain peoples attention as they can see what the future products and accessories will look like prior to coming up. On the live stream they can have instant messaging so that people can interact with each other and the people broadcasting to ask questions that they may want answers to. My goal is to get people interested in Motorola, as they are deemed somewhat a bad phone maker in the smartphone industry, despite having really good designed phones. We will promote over facebook, twitter, insatgram and over the website to tell people when the live stream/broadcast will be.


 

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