Smart
phone Companies SEO Analysis of Sony and Motorola
Introduction
SEO (search
engine optimization) is the process which companies use to increase the amount
of people that visit or use their website. This can be done by including
keywords or phrases on your website to allow your company to come up when a
customer searches for a keyword or phrase related to the product or service
your business sells or provides.
Screen Captures of both home pages:
SEO Considerations
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SONY
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MOTOROLA
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URL:
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|
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Keywords used on each site:
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Sony
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Motorola
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Frequency of Keywords:
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15 to 20 times
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11 to 17 times
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Locations of keywords:
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Title, Body
|
Title Body
|
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Keywords in URL:
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Sony Phones
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Motorola
|
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<title>
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Mobile devices, camera , video cameras , home theatre - Tv
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Mobile phones,
wearables
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<meta name="description"
content=“”/>
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Sony smartphones, tablets, Smart Wear and accessories are designed
with every day in mind, so you can go further to make every moment
extraordinary
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<meta name="keywords"
content=""/>
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Sony
Smartphones
Allow your curiosity to run free. Enjoy battery power to keep you
going for longer, discover impressive camera technology to capture your
greatest moments and explore where other smartphones can't.
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MOTOROLA and the Stylized M Logo are registered trademarks of Motorola
Trademark Holdings, LLC
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Site upload speed:
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2 sec
|
4sec
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Quality of written content:
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clear
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Good
|
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Quality of Visual Content:
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Attracting
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Up to mark
|
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Alt Text used:
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Yes
|
Yes
|
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Captions used:
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Only few them
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No
|
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Quality of Layout:
|
Very clear
|
good
|
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Call-to-action:
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Well recognized
|
Growing
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Anchor Text:
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Yes
|
Yes
|
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Mobile Friendly:
|
Yes
|
Yes
|
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Content is “shareable”:
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Yes
|
Yes
|
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Links to Social Media:
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Yes
|
Yes
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SERP ranking results when using keywords from this
table:
|
68/100
|
61/100
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Summary:
Sony is the
well-known brand on the social media and get special attention on the Xperia
series. They sell tablets and laptops or cameras which has great customer’s
loyalty. Motorola phones don’t have variety in their phones as like Sony do.
Conclusion:
It can be
easily concluded that Sony is doing better than Motorola
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