SEO ANALYSIS OF BLACKBERRY AND HTC

Introduction

Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites.

This can be done by including keywords or phrases on your website to allow your company to come up when a customer searches for a keyword or phrase related to the product or service your business sells or provides.

Screen Captures of both home pages:

SEO Considerations	BLACKBERRY	HTC
URL:	http://ca.blackberry.com/home.html	http://www.htc.com/ca/
Keywords used on each site:	Blackberry	HTC
Frequency of Keywords:	12 to 18 times	10 to 16 times
Locations of keywords:	Title, Body	Title Body
Keywords in URL:	Blackberry	HTC
<title>	Mobile devices, camera , video cameras	Mobile phones
<meta name="description" content=“”/>	Blackberry smartphones	Smartphones
<meta name="keywords" content=""/>	Blackberry Smartphones Enjoy battery power and discover impressive camera technology to capture your greatest moments	HTC is the Logo registered trademarks
Site upload speed:	2 sec	4sec
Quality of written content:	clear	Clear
Quality of Visual Content:	Attracting	good
Alt Text used:	Yes	Yes
Captions used:	Only few them	Few
Quality of Layout:	Very clear	good
Call-to-action:	Well recognized	Growing
Anchor Text:	yes	yes
Mobile Friendly:	yes	yes
Content is “shareable”:	Yes	yes
Links to Social Media:	yes	yes
SERP ranking results when using keywords from this table:	70/100	68/100

 

Summary:

Blackberry was on top of the market until Apple took over, nevertheless they are doing well on the social media, and they sell tablets and laptops or cameras which has great customer’s loyalty. HTC have varieties in their phone as Blackberry does.

Conclusion:

In conclusion both smartphones companies are doing great but blackberry is better that HTC.