Introduction
Search
Engine Optimization or SEO is the simple activity of ensuring a website can be
found in search engines for words and phrases relevant to what the site is
offering. In many respects it's simply quality control for websites.
This can be
done by including keywords or phrases on your website to allow your company to
come up when a customer searches for a keyword or phrase related to the product
or service your business sells or provides.
Screen Captures of both home pages:
SEO Considerations |
BLACKBERRY |
HTC |
 |
 |
|
URL:
|
http://ca.blackberry.com/home.html
|
http://www.htc.com/ca/
|
Keywords used on each site:
|
Blackberry
|
HTC
|
Frequency of Keywords:
|
12 to 18 times
|
10 to 16 times
|
Locations of keywords:
|
Title, Body
|
Title Body
|
Keywords in URL:
|
Blackberry
|
HTC
|
<title>
|
Mobile devices, camera , video cameras
|
Mobile phones
|
<meta name="description"
content=“”/>
|
Blackberry smartphones
|
Smartphones
|
<meta name="keywords"
content=""/>
|
Blackberry Smartphones
Enjoy battery power and discover impressive camera technology
to capture your greatest moments
|
HTC is the Logo registered
trademarks
|
Site upload speed:
|
2 sec
|
4sec
|
Quality of written content:
|
clear
|
Clear
|
Quality of Visual Content:
|
Attracting
|
good
|
Alt Text used:
|
Yes
|
Yes
|
Captions used:
|
Only few them
|
Few
|
Quality of Layout:
|
Very clear
|
good
|
Call-to-action:
|
Well recognized
|
Growing
|
Anchor Text:
|
yes
|
yes
|
Mobile Friendly:
|
yes
|
yes
|
Content is “shareable”:
|
Yes
|
yes
|
Links to Social Media:
|
yes
|
yes
|
SERP ranking results when using keywords from this
table:
|
70/100
|
68/100
|
Summary:
Blackberry was
on top of the market until Apple took over, nevertheless they are doing well on
the social media, and they sell tablets and laptops or cameras which has great
customer’s loyalty. HTC have varieties in their phone as Blackberry does.
Conclusion:
In
conclusion both smartphones companies are doing great but blackberry is better
that HTC.
