This a power point video that analyses the various social media we used for our
campaign on smartphones. We used tools like google analytic and hoot suits.
campaign on smartphones. We used tools like google analytic and hoot suits.
Thursday, April 21, 2016
Analysis of our various platforms used in this campaign
Wednesday, April 6, 2016
Sony vs Motorola Content Marketing
Sony
For this campaign I will be creating it for
Sony mobiles. My idea is that Sony does a 25 days of Christmas themed event. In
this event, they will give 25 Sony products away in the 25 days leading up to
Christmas. This is a good way to get people involved and market your products
at the same time. Coming up to Christmas, people will need ideas of gifts so therefore
they’re targeting people to buy their products as presents.
My audience is potential customers that are
on Sony’s facebook, twitter and all other social media. They should advertise
and promote this throughout their social media.
My goal is to gain likes, followers,
subscribers, click on the link of products, retweets and so forth.
This campaign will attract, acquire and
engage the audience because for a chance to win, they will need to like and
share or favourite and retweet. This will broadcast the event over social media
and gain peoples interest.
Motorola
I will be creating this campaign for
Motorola. My idea is to set up a live streaming daily so that the people who
work in Morotola can create more of a “buzz” around their upcoming projects or
products. I believe that if they do this then it will gain peoples attention as
they can see what the future products and accessories will look like prior to
coming up. On the live stream they can have instant messaging so that people
can interact with each other and the people broadcasting to ask questions that
they may want answers to. My goal is to get people interested in Motorola, as
they are deemed somewhat a bad phone maker in the smartphone industry, despite
having really good designed phones. We will promote over facebook, twitter,
insatgram and over the website to tell people when the live stream/broadcast
will be.
Monday, April 4, 2016
Motorola Fan Pages
This is a
fan page for Motorola users on twitter where they can stay up to date with the
latest updates rumors and exclusive news within India. They have 201 followers
who would sometimes tweet to them in response to what they have posted giving
their opinion on the matter.
Motorola have a fan page on Facebook with
8,333 likes. They post every day with content including articles and news
releases about Motorola products. I think this is one of the better fan pages I
have seen as it looks ver professional and gets new content often. They
generate a lot of feedback from users and they leave comments on the posts.
this is the instagram for the Facebook fan
page above. Having two social medias as a fan page for Motorola shows that they
are die-hard fans! They post pictures on instagram of the latest products and
less about news articles and conferences. The pictures are nice and the
instagram page is popular with 4.969 followers.
Sony Fan Pages
This is a
ps4 fanpage and as you may know from my first Sony analysis, Sony is the
creator of the play station. On twitter, this ps4 group keeps players up to
date with the latest games or news surrounding their gaming console. It
provides links to where players can buy games and where they can watch videos.
They are relatively big, with 2,483 followers currently. Having a fan page on
twitter allows players to communicate about the Sony product and interact with
other players to get their opinion on good games etc.
Facebook
https://www.facebook.com/Sony-Fanpage-330248433672806/
Sony
Fanpage is a facebook page for Sony lovers. They have 113 likes however even
though they post a lot of interesting posts and link, they don’t have very many
likes or comments on their posts. This is disappointing as their content is
actually good. They haven’t posted since 2013, however this was the only decent
fan page I could find. I feel like if they updated their content and posted
about new Sony products they could actually be a popular fan page.
Instagram
https://www.instagram.com/sonyimages/
Sunday, April 3, 2016
Blackberry vs HTC content marketing
Both brands are doing quite well in the industry, however, there is more room for improvement. Apple has taken
most of the market share and has had an influence on the youth more than Blackberry and
HTC.
Facebook recently is the best way to reach out to the youth, therefore, it will be more advisable for both brands
to be more consistent. They should also team up with different companies which
already have the youth patronizing their products or services to get more
attention from the youth.
Saturday, April 2, 2016
Sony vs Motorola on Youtube
Sony
|
Motorola
|
|
How often
does each brand post a new video/commercial?
|
·
Last post 1 week ago
·
(3,341 views)
Posts a
couple of videos per month over the last 4 months
|
Last
post one month ago
(259,260
views)
Posts
6 per month over the last 3 months
|
What kind
of video content does each brand post?
|
·
Sony posts videos about their products
·
Unboxing
·
Comparison videos
·
Press conferences
·
First look at products
|
·
Demonstrations how to use their products (how to send a text/take a
screenshot etc)
·
Has videos showing tests ( handfree test/shatterproof test)
·
New product advertisements
|
What kind
of content is included (links to other sites, keywords, descriptions, etc.)
|
·
Description of what the video is about
·
Link to where you can buy the product
|
·
Links to campaigns
·
Link to watch the whole video
·
Link to Morotola to buy the products shown on video
·
Description of the video
|
Which are
your two brands most successful recent videos?
|
The
Sony a7R II: Radically Advanced
(6,280,952 views,
comments 128)
watch?v=6vsFIxQd1VA
|
Teaser - Power or Privacy: What are people
willing to endure to charge their phones?
(621,623
likes, comments 3)
watch?v=waEJYiPotLw
|
Why do
you think these two videos were so successful?
|
I think
this video is so successful because the camera is so beautifully designed
which creates such a high quality of picture.
|
I think
this video was successful because this is an every day struggle and its
comical to see what exactly people would endure to charge their phones.
|
Thursday, March 31, 2016
HTC fan page
Facebook
This a Facebook page of HTC fans where users review and share comments about the brand
Twitter
Users tweets and re tweets on this fan page. It is a good platform to share your thoughts.
Instagram
Fans Share variety of pictures on this page, you can visit the link below to have a look.
https://www.instagram.com/htcfans/
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